Sponsor
CONNECTING WITH TORONTO'S FUTURE LEADERS
The SponSor Experience.
My T.O. in 10
My T.O. in 10 is offering a limited number of exclusive opportunities to connect with Toronto high schools, students, and instructors, and promote your design and innovation message to Canada’s design community including designers and those that value and invest in design.
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Your sponsorship may include:
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Your brand will be recognized and promoted to My T.O. in 10 participants and our followers and supporters.
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Recognition in the My T.O. in 10 digital campaign
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Direct contact with participants as a speaker, mentor, or instructor
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Digital, interactive brand activation during the event
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Product engagement with participants. Promotion on all print, media, and social media channels
04
10
150
Workshops
MENTORS
PARTICIPANTS
2021 DESIGN CHALLENGE
REIMAGINING
TORONTO IN A
POST-PANDEMIC WORLD
04
40+
500+
Webinars
Mentors
Participants
My T.O. in 10
My T.O. in 10 engages over 500 innovative and change-driven high school students from the GTA. The students are active members of their communities and engaged with the social issues around them. They are interested in culture, politics, technology, science, arts, and the environment.
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500+ youth in Grade 9 - 12
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GTA students from Toronto District School Board and Toronto Catholic District School Board
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Urban Geography students - a course mandated for all students
Marketing + PR
THE REACH
01
Overview
OUTREACH
OVERVIEW
Targeted digital marketing will be implemented to promote the My T.O. In 10 Challenge. My T.O. In 10 will leverage relationships with education-based media across the GTA.
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Our team has connections to educators across the GTA. Let us help you connect with the future leaders of tomorrow.
Outreach
MARKETING
03
Marketing
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A targeted email marketing campaign to over 4000 principals and teachers across the GTA
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Social media marketing across Instagram and Twitter
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Leveraging marketing through local and national media partnerships
PR
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To deploy press release about My T.O. in 10 to educational writers, teachers, and principals across the GTA
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Send targeted pitch about the challenge to education writers across the GTA
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Send invites to the press to attend and cover the event
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Culminating presentation with participants to share what they have experienced with My T.O. In 10.
04
PR
OUR
AUDIENCE.
LEAD
Sponsor
EXCLUSIVE TITLE OF MY T.O. IN 10
Support at this level offers exclusive title to My T.O. In 10 spring and fall ’21 events. Recognition is offered as “My T.O. In 10 presented by…” Lead acknowledgement is placed prominently on all communication. Employee mentor participation with teachers and students is facilitated as required over a 12-month cycle.
$25,000
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Branding / Advertising
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Naming rights to My T.O. In 10
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Corporate statement in the webinar + presentation
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Corporate statement in Media Release
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Sponsor branded content in My T.O In 10 social media
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Branded engagement with participants during webinars+ presentation
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Participation in culminating presentation
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Text and logo recognition on select marketing and digital media
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Sponsor logo and hyperlink on mytoin10.org
02
Digital Activation
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Logo and text recognition on My T.O. In 10 site
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Opportunity to present in webinar
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Opportunity to provide instructors/mentors in spring and fall events
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Branded activation as past lead sponsor for six months after year of sponsorship
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Networking
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Connection with participants – teachers, students, and mentors/experts
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Opportunity to learn from other experts in a similar field
SUPPORTING Sponsor
WEBINAR
Support at this level offers exclusive sponsorship of one of My T.O. In 10 spring ’21 webinars. The webinars are recorded and archived on the My T.O. In 10 website to build a bank of expertise for free educational access. Webinar acknowledgement is placed prominently on all relevant communication.
$10,000
01
Branding / Advertising
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Recorded webinar available online indefinitely
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Corporate statement in the webinar
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Corporate statement in media release
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Sponsor branded content in My T.O In 10 social media
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Branded engagement with participants during webinars
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Participation in culminating presentation
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Text and logo recognition on select marketing and digital media
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Sponsor logo and hyperlink on mytoin10.org
02
Digital Activation
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Logo and text recognition on My T.O. In 10 site
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Opportunity to present in webinar
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Opportunity to provide instructors/mentors
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Branded activation for one year after the event on mytoin10.org
03
Networking
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Connection with participants – teachers, students and mentors/experts
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Opportunity to learn from other experts in a similar field
EDUCATION Sponsor
PRESENTATION
$5,000
01
Branding / Advertising
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Recorded culminating presentation available online
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Corporate statement in culminating presentation
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Corporate statement in media release
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Sponsor branded content in My T.O In 10 social media
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Branded engagement with participants during culminating presentation
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Text and logo recognition on select marketing and digital media
02
Digital Activation
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Sponsor logo and hyperlink on mytoin10.org
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Opportunity to speak at culminating events
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Opportunity to provide instructors/mentors
03
Networking
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Connection with participants – teachers, students and mentors/experts
Opportunity to learn from other experts in a similar field
Support at this level offers exclusive sponsorship of one of My T.O. In 10 spring ’21 culminating presentations. The presentations are recorded and archived on the My T.O. In 10 website for free educational access. Presentation acknowledgement is placed prominently on all relevant communication.